Client

Chick-fil-A


Description

Chick-fil-A has been a cornerstone in American dining since 1946, with over 2,300 restaurants across North America. Chick-fil-A approached DesignStudio to spearhead a rebranding effort, but keep the core logo intact.With the team at DesignStudio, I helped lead the effort in packaging design and identity-focused lockups, among a myriad other needs for such a massive rebranding effort.


Team Credits

Pete McClelland —
Creative Director

LA Hall —
Art Director and designer

Samantha Szakolczay
Designer


Ken Watanabe —
Designer

Justin Rands —
Designer

Gabrielle Matte —
Designer & Illustrator

Andrew Curione —
Designer





Design System Examples

Packaging Concept 1 

Heritage

Concept Exploration 2

Bold classic


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