Client
Chick-fil-A
Description
Chick-fil-A has been a cornerstone in American dining since 1946, with over 2,300 restaurants across North America. Chick-fil-A approached DesignStudio to spearhead a rebranding effort, but keep the core logo intact.With the team at DesignStudio, I helped lead the effort in packaging design and identity-focused lockups, among a myriad other needs for such a massive rebranding effort.
Team Credits
Pete McClelland —
Creative Director
LA Hall —
Art Director and designer
Samantha Szakolczay
Designer
Ken Watanabe —
Designer
Justin Rands —
Designer
Gabrielle Matte —
Designer & Illustrator
Andrew Curione —
Designer
Design System Examples
Packaging Concept 1
Heritage
Concept Exploration 2
Bold classic
