Client
Description
Google approached Airlift to create an identity for the Digital Video and Ads (DVAA) group that would inspire teams today and in the future. Airlift worked on an extensive brand system that encompassed naming, identity, and art direction, as well as strategy and language.
Bloom celebrates the power of collective imagination. With data and the patterns that emerge from it as the visual metaphor, it grows and expands in ways that are natural and dynamic. It captures the sense of vastness in growth and movement while communicating simple form and elegant control of an interconnected sytem.
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Team Credits
Patrick Corrigan —
Creative Director
Andrew Curione —
Principal Designer & Art Direction
Vern Lui —
Designer
